With so many different marketers practicing so many different facets of marketing, I want to use this blog to highlight where these different divisions unite.
I have been fortunate enough to dabble in what I consider to be the core marketing activities - branding, advertising, direct mail,ecommerce, and new media. Now I don’t claim to be an expert in any of these areas, but I do realize the power that can come from uniting all these components to create a true integrated marketing campaign. I like using the word symbiotic, rather than integrated, because it incorporates the customer experience.
Symbiotic marketing unites all elements of marketing in order to foster a mutually beneficial relationship with the customer.
Filed under: Uncategorized | Tagged: integrated marketing, Symbiotic
I like this concept, especially as it is very important to have the entire marketing process come together from the customer’s perspective. Great job!