Comments on: Road Block – what is preventing marketers from heading down the path of integrated marketing? http://symbioticmarketing.wordpress.com/2008/07/23/road-block-%e2%80%93-what-is-preventing-marketers-from-heading-down-the-path-of-integrated-marketing/ Where old and new marketing concepts unite Sat, 16 Aug 2008 01:52:56 +0000 http://wordpress.com/ hourly 1 By: Becky Carroll http://symbioticmarketing.wordpress.com/2008/07/23/road-block-%e2%80%93-what-is-preventing-marketers-from-heading-down-the-path-of-integrated-marketing/#comment-7 Becky Carroll Tue, 05 Aug 2008 22:04:09 +0000 http://symbioticmarketing.wordpress.com/?p=14#comment-7 I think part of the success of companies that do this well includes the right metrics. Is the marketing team being measured on how many leads or impressions they get per channel? How about looking at it from the customer's perspective. Let's determine how many different channels they use before acting! Companies that do this well don't just look at marketing campaigns. They create an entire strategy which encompasses all media types and channels. I think part of the success of companies that do this well includes the right metrics. Is the marketing team being measured on how many leads or impressions they get per channel? How about looking at it from the customer’s perspective. Let’s determine how many different channels they use before acting!

Companies that do this well don’t just look at marketing campaigns. They create an entire strategy which encompasses all media types and channels.

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