Obama is doing more than uniting America

No matter your political affiliation, you have to appreciate the marketing campaign Barack Obama’s team is running.  It’s all about the people.  Voters have the opportunity to talk to Obama in any way they choose. His campaign unites traditional media venues like radio and TV ads with new media (social networks, Utube, mobile marketing) — [...]

Giving customers a consistent view

Have you ever stopped to think about the number of touch points customers receive from your company?
Search engine ads, magazine advertisements, catalogs, and emails are seen by your customer more than your realize.  Customers could be receiving dozens of communications from your company this week alone. When was the last time you did a spot [...]

Meet in the middle

With so many different marketers practicing so many different facets of marketing, I want to use this blog to highlight where these different divisions unite.   
I have been fortunate enough to dabble in what I consider to be the core marketing activities – branding, advertising, direct mail,ecommerce, and new media.  Now I don’t claim to be an expert [...]

Symbiotic

Definition:
any interdependent or mutually beneficial relationship between two persons, groups, etc.