Comments for Symbiotic Marketing http://symbioticmarketing.wordpress.com Where old and new marketing concepts unite Sat, 16 Aug 2008 01:52:56 +0000 http://wordpress.com/ hourly 1 Comment on Nike…The Human Race by Sylvia http://symbioticmarketing.wordpress.com/2008/08/07/nikethe-human-race/#comment-10 Sylvia Sat, 16 Aug 2008 01:52:56 +0000 http://symbioticmarketing.wordpress.com/?p=16#comment-10 ooh, I like this, what a great brilliant idea. Go Nike! ooh, I like this, what a great brilliant idea. Go Nike!

]]> Comment on Obama is doing more than uniting America by Nicoletta http://symbioticmarketing.wordpress.com/2008/08/13/obama-is-doing-more-than-uniting-america/#comment-9 Nicoletta Fri, 15 Aug 2008 03:01:51 +0000 http://symbioticmarketing.wordpress.com/?p=27#comment-9 I believe that your blog very interesting, as your opinions as Marketing Professional are really useful. I hope to read it also when I'll be back to Italy! I linked you in my blog. I believe that your blog very interesting, as your opinions as Marketing Professional are really useful. I hope to read it also when I’ll be back to Italy!
I linked you in my blog.

]]> Comment on Road Block – what is preventing marketers from heading down the path of integrated marketing? by Becky Carroll http://symbioticmarketing.wordpress.com/2008/07/23/road-block-%e2%80%93-what-is-preventing-marketers-from-heading-down-the-path-of-integrated-marketing/#comment-7 Becky Carroll Tue, 05 Aug 2008 22:04:09 +0000 http://symbioticmarketing.wordpress.com/?p=14#comment-7 I think part of the success of companies that do this well includes the right metrics. Is the marketing team being measured on how many leads or impressions they get per channel? How about looking at it from the customer's perspective. Let's determine how many different channels they use before acting! Companies that do this well don't just look at marketing campaigns. They create an entire strategy which encompasses all media types and channels. I think part of the success of companies that do this well includes the right metrics. Is the marketing team being measured on how many leads or impressions they get per channel? How about looking at it from the customer’s perspective. Let’s determine how many different channels they use before acting!

Companies that do this well don’t just look at marketing campaigns. They create an entire strategy which encompasses all media types and channels.

]]> Comment on Giving customers a consistent view by Sylvia http://symbioticmarketing.wordpress.com/2008/07/16/giving-customers-a-consistent-view/#comment-5 Sylvia Thu, 24 Jul 2008 02:12:20 +0000 http://symbioticmarketing.wordpress.com/?p=11#comment-5 I definitely agree that it is important for customers to see the same message consistently across all forms of media. Imagine how confusing it would be to be receiving mixed messages! Not only would it be a bad experience for the customer, the company itself might have to deal with honoring different promotions or promises that they made. I definitely agree that it is important for customers to see the same message consistently across all forms of media. Imagine how confusing it would be to be receiving mixed messages! Not only would it be a bad experience for the customer, the company itself might have to deal with honoring different promotions or promises that they made.

]]> Comment on Meet in the middle by Becky Carroll http://symbioticmarketing.wordpress.com/2008/07/15/meet-in-the-middle/#comment-2 Becky Carroll Tue, 15 Jul 2008 14:29:36 +0000 http://symbioticmarketing.wordpress.com/?p=8#comment-2 I like this concept, especially as it is very important to have the entire marketing process come together from the customer's perspective. Great job! I like this concept, especially as it is very important to have the entire marketing process come together from the customer’s perspective. Great job!

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